Truth #FinishIt








My Role
Director




About
With design and production company, Roger, we collaborated with Truth® and 72 & Sunny to bring their tobacco awareness creative to life. Tobacco is bad for people, but the second-hand smoke is also awful for your pets.  The #FinishIt campaign combines found footage from the internet, custom animated type, visual FX work and a custom library of lifestyle footage of young adults teaming up to end the use of tobacco for good.




Additional Credits
Agency
72 & Sunny

72 Writer
Vikram Karma

72 Art Director
Mindy Benner

72 Producer
Ann Parker
Sandra Hagbom


Studio
Roger

Roger ECD
Terry Lee

EP
Josh Libitisky

Producer
Winston Smith

DP
Ernesto Lomeli

Color
The Mill