Roxor Teasers &
Launch Material 








My Role
Director
Creative Director




About
The mission was to create 5 teaser pieces for the U.S. release of the ROXOR. No other vehicle on the planet has the same heritage, durability, and reputation. This is indeed an original off-road vehicle, with modern innovation. ROXOR can’t say it on their website, but this is a legit modern 2018 Willy.

The teaser shoot was attached to a much larger production led by Brent Baer. (His site is here, and he’s awesome, so please support him). Brent and the team captured the hero assets and running footage to be used in the advertising material for 2018.

In addition to directing the teasers, I oversaw the still photography capture and social teaser assets. There are a few examples below. 








Additional Credits
Production Company
MotorTrend Group

Managing Director
Jerry Solomon

MotorTrend Group ECD
Mike Ruiz

Co-Director
Brent Baer

DP
Gabe Sanchez

Editor 
Anthony Cerniello

Aerial 
Machdad 

Color
Waqas Qazi


Producers
Scott Moon
Miles Friedman

1st AD
Matt Bobbit